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No 31
Vol. 31 No. 8
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Having embedded most of the economic, social activities and decision-making bodies within them, metropolitan cities are creating regional centralization and urban accumulation which leads to the development of core-peripheral model. Although Tehran metropolitan city has been a population attraction in a county and regional level, it has been unable to distribute facilities and population to other surrounding residential areas. Considering the mentioned factors, this paper is aimed at identifying and analyzing the effects of the development of Tehran metropolitan area through growth-development and structure-form approach. Having done so, the explanation of how Tehran city has developed and affected the surrounding areas between 1986 and 2016 is also provided. The indexes used in these two approaches are as follows: Gini coefficient and the Lorenz curve, Shanon entropy, Heldern model, population density, constructed and total area ratio, Herfindahl index, Henderson index, Geary coefficient, and Moran coefficient. The last one on the urban scale of Tehran is used in this study. The findings show that the trend of development and distribution of Tehran urban complex between 1986 and 2016 is towards west and south, including Karaj, Islamshahr, Robat karim and the construction of informal residential areas on Tehran-karaj and Islamshahr-Robat karim routes. Other regions of the area did not play a key role in spatial distribution of population.
mostafa javaheritaghados - mahin nastaran - esfandiar zebardast - meisam basirat
Keywords : Tehran Metropolitan ، peripheral areas ، growth-development approach ، structure-form approach
Considering that Iranian society has long been a religious community, it should be considered the contribution of religion in the political culture of the country, especially in the years after the victory of the Islamic Revolution as one of the main sources of culture. In other words, most of the theoretical bases, beliefs and beliefs and traditions of political culture in the Islamic Republic of Iran are formed in the context of the history and social life of the Iranian religious community, and this determines the part of the patterns of Iranian cultural and political behavior and behavior in Iran; Previously politics and political power, and in particular the acceptance, critique, or negation of the existing political system, whether domestic or international. In this article, which has been written using descriptive-analytical approach and documentary style, it attempts to explain and operational the components and effects of religious culture in the political culture of the Iranian society in the Islamic Republic of Iran in two areas. The results of the research show that in the field of internal testimony, existentialism, anticipation, promiscuity and in the external arena of jihad and the alienation of religious symbols and effects in the political culture of the Iranian society is considered.
ali darabi - masood motalebi
Keywords : Political Culture ، Iranian Society ، Islamic Revolution ، Religiosity ، Messianism Expectation and Messianism (promised savior)
Managers' attitudes toward urban environment plays an important role in forming their environmental behaviors, with studying its effective factors being of importance in order to direct their attitude. In this regard, this study sought to investigate the attitude of Andimeshk city’s managers towards urban environment and its related factors. The research method was survey and the data collection method was a researcher-made questionnaire. The statistical population of the study consisted of all managers of Andimeshk city which according to the statistics were 90 people and using the total number sampling method, the same number was selected as sample size. Validity and reliability were obtained by Cronbach's alpha and face validity and SPSS software was used to analyze the results. Stepwise regression results showed that there is a significant relationship between the dependent variable managers' attitude towards urban environment and the independent variables using mass media, the amount of expertise and work experience and age. However, there was no significant relationship between the independent variables of socioeconomic status and the amount of social values with the dependent variable.
eshagh arjmand siahpoosh - DARYOSH REZAPOUR
Keywords : Environment ، Mass Media ، Specialization ، Values ، Andimeshk City
Extensive changes and globalization in today's world require a different and new leadership style which, through the optimal use of material and human assets and resources, realizes the goals of the organization and can develop capacities and use them. Leaders who create new perspectives, develop insights and inspire change and innovate, and use motivating followers to create commitment and accountability and coordinate them, using the elements and elements of the organization that Both the survival of the organization and the growth of the organization are provided. These leaders have the ability to operate effectively in complex and risky situations, creating the feeling within themselves and their subordinates that they can respond to challenges and opportunities that may arise. In order to gain the capabilities of the organization, which is itself dependent on its human resource capabilities, the organization's economy must be dynamic as one of the key pillars of the organizational move, and is consistent with the global economy, which depends on having innovative and creatively based economy. Is. One of the important features of innovative organizations can be the employee's learning and creativity, which promotes the organization's day. In this study, for the purpose of studying the relationship between leadership and management with the innovation economy of Mellat financial institutions, it has been selected as the statistical community. The present study is for practical purpose. The purpose of this study was to collect data and information from the library and documentary methods. Then, a questionnaire was prepared by faculty members and a survey method was used to collect the data. Then SPSS software was analyzed and statistically analyzed. The financial institutions of the Mellat Bank, as a statistical society, have 50 subset groups with 2,000 employees, which according to the Morgan table, the number of samples used in this research is 322 people. In order to investigate the relationship between leadership and management with innovation economy, the relationship between innovation economy and two dimensions of leadership-management were measured. Based on the results of statistical analysis of the dimension of rationalism, the innovation economy and the dimensions of culture, type of leadership, the practical purpose of two-dimensional management as well as dual management and dimensions of rationalism and humanism and the innovation economy are relatively significant, with the intensity of its flow moderate and direct towards it. The results obtained show that with the 99% probability of the relationship between the innovation economy and multifaceted management was confirmed. Regarding other components, it can be said that the innovation economy has a positive and positive relation with the 95% probability of cultural dimension. Also, the innovation economy with a 95% probability has a significant positive relationship with the leadership dimension. The innovation economy has a positive and positive relationship with the probability of 95% with the target application dimension. Also, the innovation economy with 95% probability has a significant positive relationship with the main tasks dimension and the innovation economy with a 95% probability has a significant positive relationship with the structure dimension. Therefore, by mapping a new roadmap based on the methodology of innovation economics, it is possible to create the value of learning and recognition and the motivation of more employees, which depends on the strategic management of leadership and management.
mina ghadami - ali akbar rezaei - abasali ghaiyoomi
Keywords : Leadership ، Management ، Innovation Economy ، Transformation ، Rationalism ، Naturalism ، Humanism
Instagram is highly popular social network in Iran and in the world and has been able to attract many opinions. The platform features of this social network provide a good opportunity for economic operators and companies to advertise on the network and encourage audiences to buy services or goods. Published statistics also show that many domestic and foreign companies have invested in this field. With this description, the question arises as to how can we measure the effectiveness of advertising on the Instagram network? To answer this question, content analysis method has been used in this research. 36 research indicators in this field (18 internal studies and 18 external studies) have been evaluated and attempts have been made to provide dimensions and components for measuring this effect. The results of this study show that to measure the effectiveness of advertising on Instagram, one can focus on four dimensions, including dimensions related to advertisement, psycho-social impact dimensions, brand-related dimensions, and dimensions related to media. Each of these dimensions includes the various components that researchers have approved of the relationship between them and the effectiveness of advertising on the Instagram. At the end of this research, given the particular status of the use of Instagram in Iran, suggestions were made for the owners of the industries and companies that could be successful in this field.
muhammad Abdulhosseini - Taher Roshandel Arbatani - Seyyed Vahid Aghili
Keywords : Advertising ، Instagram ، Marketing ، Social Networks ، Evaluating Effectiveness

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