%0 Journal Article %T The Effect of Social Values on the Youths Lifestyle (Case Study: Yasouj) %J Socio-Cultural Strategy %I Institute for Strategic Research Expediency Council %Z 2251-7081 %A Adhami, Abdolreza %A Shojaee, Nemat %D 2016 %\ 12/21/2016 %V 5 %N 3 %P 85-106 %! The Effect of Social Values on the Youths Lifestyle (Case Study: Yasouj) %K Lifestyle %K Social Values %K youth values %K metaphysical %K material values & Yasouj %R %X The aim of this study was to investigate the effect of social values on the lifestyle of young people in Yasouj. The statistical population were youth Yasouj Through Cochran formula, 384 of them were selected by multistage cluster sampling method and a questionnaire made by the researchers in this study face and content validity of the judgment elite and review of the literature as well as its reliability was confirmed by Cronbach's alpha completed. The results showed that social values influence on the lifestyle of young people and no matter how young post materialism increase, their lifestyle is more modern and they go more towards modernity. Youth due to exposure in the conditions of globalization with different styles of face and the lifestyle of people in today's society is more modern the ethnic identity of individuals is reduced therefore; special attention should be paid to strengthening social values. %U