Explaining Relationship between Media Persuasion of Social Network and Lifestyle- The Case Study of Instagram

Document Type : Original Article

Authors

1 Ph.D Candidate in Media Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran

2 Associate Professor, Department of Media Management and Public Relations, Islamic Azad University, Central Tehran Branch, Tehran, Iran

Abstract

 


 

These days’ social networks become a platform for attendance of social groups, especially youth, and a space for exchanging views and thoughts and meeting the needs of their social life, these networks in addition to meet many sociocultural needs of their members, allow them to perform their social activities through computers and mobile phones, and simultaneously to act in virtual societies. On the other hand, media should accomplish persuasion techniques in order to affect their audiences adequately. Having been persuaded, they change their attitude and imitate the life style and behavior of those who had persuaded them. This article tries to extract social networks components based on international and authoritative definitions and find an answer for the key question that how is the relationship between social network and audience’s life style. This research which has been conducted by using a descriptive – explanation method and the analysis of the gathered data, makes clear that persuasion made by social network can cause some changes in audience’s life.

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History

  • Receive Date: 12 October 2020
  • Accept Date: 12 October 2020

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