In order to conduct this research, ten professors in various fields of economics, communication and journalism have been interviewed. Media executives and professors of economics and communications have been selected through snowball sampling. In this study, to analyze the data obtained from the interviews, the R factor analysis is used. From these interviews, a questionnaire with 38 items is determined directly in the interviews. Generally, the media obtained on six areas: participation and the national trust, the new social movements, the media, and conducting public diplomacy, transparency and integrity of information, indirect dissemination of information, free access to information based on the weight of each sector and different value. The weight of the media and conducting public diplomacy and the lowest weight and indirect emissions related information.