Examining the Model of Social Responsibility of the Islamic Republic of Iran Broadcasting in Strengthening the Convergence of Ethnic Groups in Sistan and Baluchistan Province

Document Type : Original Article

Authors

1 a Department of Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

2 a Department of Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University tehran iran

3 Department of Media Management, Damavand Branch, Islamic Azad University, Damavand, Iran

4 Department of Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran:

Abstract

This study, through mixed exploratory method, seeks to explain the model of social responsibility of the Islamic Republic of Iran Broadcasting(IRIB) in order to strengthen the convergence of ethnic groups in Sistan and Baluchestan(S&B) province. The data collection tool was semi-structured in-depth  interviews with 15 experts aware of the research topic including academic experts, managers of the  IRIB, and the leaders of the ethnic groups of the province who were all selected through theoretical sampling and targeted and Snowball techniques. The initial model was obtained in the form of data-based theory through content analysis method used in analyzing the collected data. Then the model was modified and approved by the experts through Delphi method. Confirmatory factor analysis and path analysis using SPSS and PLS software were used on the information obtained from the questionnaires distributed among 242 heads of the ethnic groups and tribes in S&B province to test the model,The findings of the study are: 121 key concepts, 34 categories, and 13 main categories which were compiled in the form of the central category (social responsibility of the IRIB in strengthening the convergence of ethnic groups in S&B province), causal conditions (observance of citizenship rights, a tendency to the truth, responsibility and professionalism), underlying conditions (internal and external media environment), intervening conditions (environmental challenges and organizational constraints), strategies (ethnic strategies and organizational strategies), and implications (strengthening the convergence of the ethnic groups in S&B province and promoting IRIB accountability) in the conceptual grounded theories model.
 
 

Keywords


Abbaszadeh, R. (1398). Normative principles of mass media. Qom: Mesbah e andishe. )in Persian(
Ahmadi, H. (1382). Ethnicity and ethnicity in Iran; From myth to reality. Tehran: ney. )in Persian(
Ahmadi, M. (1395). Designing a competency model for the inspectors of the National Inspection Organization. Tehran: Allameh Tabatabaei University. )in Persian(
Alirezaei, A., & Mohaghegh, N. (1392). Designing a model for measuring the level of social responsibility in the radio and television of the Islamic Republic of Iran. Modiriat e farhangi, 86-101)in Persian(
Bahonar, n., & Rohani, M. (1390). Mass Media and Social Responsibility A Comparative Study of the Islamic and Western Approaches. Din va ertabatat, 34-50. )in Persian(
Beheshti, S., & Haq Moradi, M. (1396). Meta-analysis of studies related to the relationship between ethnic identity and national identity in Iran with emphasis on the role of the media. Masaele ejtemaee Iran, 5-27. )in Persian(
Biabani, G. (1396). Investigating the social responsibilities of the media. Media Studies, 55-66. )in Persian(
Birou, A. (1380). Social science culture. Tehran: Keyhan. )in Persian(
Danaei Fard, H., & Emami, S. (1386). Qualitative research strategies: Reflections on data foundation theorizing. Andisheyeh modiriat, 69-97. )in Persian(
Dehkhoda, A. (1377). Dehkhoda dictionary. Tehran: Institute of Publishing and Printing, University of Tehran. )in Persian(
Esman, M. (2004). an Introduction to ethnic conflict. London: Cambrige.
Kharazi Azar, Z., Mozaffari, A., & Bahramian, S. (1395). The effect of using mass and social media on inter-ethnic convergence in Iran. Motaleaat e farhang - ertebatat, 69-101. )in Persian(
Koc-Damgaci, F., & Aydin, H. (2018). Social Media and its Potential Impacts on Multicultural Education in Turkey. Journal of Mathematics, Science and Technology Education, 797-810.
Kowsari, M., & Azeri, S. (1394). Iran''s Cultural Diversity and Media Policy Requirements: A Case Study of the Provincial Broadcasting Networks of the Islamic Republic of Iran. Media Quarterly, 5-24. )in Persian(
Malesevic, S. (2004). Sociology of Ethnicity. London: Sage Publication Ltd.
McQuail, D. (1385). An Introduction to Mass Communication Theory. Tehran: Office of Media Studies and Development. )in Persian(
Mehrdoust, H., & Royaee, R. (1388). Investigating the role of cultural managers in promoting social responsibility. Journal of Garmsar Social Sciences, 43-59. )in Persian(
Meshbaki, A., & Bakhtiari, H. (1390). Investigating organizational social responsibility in national media. Communication Research, 177-208.) in Persian(
Mohammadpour, A. (1390). Anti-method. Volumes 1 and 2. Tehran: Jameeishenasan. )in Persian(
Natcha, K. (2015). The Role of New Media in Multicultural Australia: A Study of Thai, Rohingya and Hmong Communities. Athens Journal of Mass Media and Communication, 71-82.
Piontek, D. (2016). normative media theories: the media in the new democracies. Prweglad Politologiczny, 49-62.
Ristu, Y., & Masana, T. (2011). Broadcasting in a Multicultural Society: A Case Study in Hamamatsu. Tokyo: NHK Broadcasting Studies.
Rogeres, J., Oboyle, N., Peterson, P., & Fehr, F. (2014). the significance of small differences: Cultural divercity and broadcasting in Ireland. Dublin City University, Ireland, 399-415.
Samadi, M., & Shah Mohammadi, s. (1397). Study of the relationship between ethnic identity and political participation with media consumption of Urmia citizens. Sociological studies, 43-58. )in Persian(
Severin, W. J., & Tankard, J. (1388). Communication theories. Tehran: University of Tehran. )in Persian(
Sharafuddin, S. (1390). Designing an optimal pattern of entertainment in a religious medium. Marefat e farhangi ejtemaee, 73-102. )in Persian(
Siasar, G. (1398). Genealogy of Sistan and Baluchestan Ethnic Social Gaps. Tehran: Daryaft. )in Persian(
Strauss, A., & Corbin, J. (1393). Basics of qualitative research: Techniques and procedures for developing grounded theory. Tehran: Institute of Humanities and Cultural Studies. )in Persian(
Yun, H. (2008). Social Responsibility Theory, in: Encyclopedia of Political Communication. London: L.L.Kaid, C.Holtz-Bacha.