Socio-Cultural Strategy

Socio-Cultural Strategy

A study of western lifestyle in Tehrani families (case study: Pet care agents)

Document Type : Original Article

Author
Assistant Professor, Department of Development and Social Policy, Faculty of Social Sciences, University of Tehran.
Abstract
The desire to keep pets, especially dogs, has increased in some Iranian families in today's world with the expansion of the western lifestyle. In this research, it is intended to investigate the effective factors in creating this phenomenon by using the qualitative method and conducting interviews. For this purpose, 20 available people were interviewed (the theoretical saturation was reached by interviewing 20 people) who had visited the most famous veterinary service centers in the north of Tehran city to get services. By coding the interviews, 3 main categories of influence of western values, filial piety and emotional gaps were identified according to the age, gender and different situations of the participants. The results indicate that many advances in technology have made humans lonelier.Excessive individualism born of western culture and its influence in various parts of life, extreme attention to individual wishes, desire to be special, fading of religious values and cultural changes, unwillingness to have children for various reasons (divorce, single or married life, etc.) And children's lack of attention to their parents has caused dogs to be kept at home
Keywords

Subjects


References
Abroshan, Mustafa (2019). keeping animals, reflecting the emotional void or showing social prestige. Shargh newspaper, 2 Khordad. (In Persian)
Ajili, Hadi Biki, Mehdi (2013). Autopsy of life in a capitalist society, Quarterly Journal of Counseling Culture and Psychology in Mani, Special Issue (Lifestyle) 9, Year 4, Issue 13. (In Persian)
Alford, Kaitlyn (2020). 10 Science- Based benefits of having a dog, American Kennel club.
Asgari Karmi, Mitra and others (2019) Comparison of happiness, mental health and communication skills in people with pets and without pets, Journal of Psychological Sciences, 12th volume, (92), 998-992. (In Persian)
Bakak, Robert (1381) Consumption, translated by Khosro Sabri, Tehran: Shirazeh Publications. (In Persian)
Biro, Alan (1375). Culture of Social Sciences, translated by Bagher Sarokhani, Tehran: Keihan. (In Persian)
Bourdieu, Pierre (2012). Distinction: social critique of judgments of taste, translated by Hasan Chavoshian, third edition. (In Persian)
Chubineh, Hamid and others (2006). Examining the mental health status and personality traits of pet owners referring to the Veterinary Clinic of Tehran University, Armaghane Danesh Magazine, 12(2). (In Persian)
Cockerham, W, C. & A. Rutten & T. Abel (1997). Conceptualizing con temporary  Health lifestyles, Moving Beyond Weber, the sociological Quarterly, 38(2), 321-342.
Fadaei, Mehdi (2016). The relationship between lifestyle and the meaning of life in Adler's thought, two scientific-promotional quarterly magazines, Peugeot Hashnameh Lifestyle, year 2, (3), 65-76. (In Persian)
Fakuhi, Nasser (2004). Pierre Bourdieu, The Question of Knowledge and Enlightenment, Journal of Social Sciences of Ferdowsi University of Mashhad. (In Persian)
Giddens, Anthony (1383). Modernity and individuality, society and personal identity in the new era, translated by Nasser Moafaqian, Tehran: Ney Publishing. (In Persian)
Giddens, Anthony (1386). Sociology, Hasan Chavoshian, Ney Publishing.
Holand, Katrina & et al. (2022). Why do people want dogs? A mixed Methods study of Motivations for Dog Acquisition in the united Kingdom,Veterinary Humanities and social sciences, A section of the journal Frontiers in veterinary science, 10 May.
Horn, jc. & Meer j. (1984). Pleasure of their company:A Report on psychology today's survay on pets and people. psychology today, 52-64.
Hosseini, Seyed Jalal (2007). The end of the world of modernity.Zamzam Hedayat Publications, 25-42. (In Persian)
Jokar, Mahbobeh (2013). Modernity, lifestyle change and population decline in Iran, Islamic Research Journal of Women and Family, Year 2, (2), 39-69. (In Persian)
Kajbaf, Mohammad Bagher; Keshavarz, Amir; Nouri, Abolghasem; Laali, Mohsen; Soltanizadeh, Mahmoud (2008). Comparison of family functioning and mental health in people with pets and without pets in Isfahan city in 2008, Scientific Research Journal of Arak University of Medical Sciences, year 13, 4(53), 94 -83. (In Persian)
Khoshbayan Arani, Fatemeh and Babaei Fard, Asad Elah (1401). Factors affecting the social exclusion of the elderly in the cities of Kashan, Aran and Bidgol, Social Welfare Quarterly, 22(84), 301-337. (In Persian)
Kivisto, Peter (1386). Fundamental ideas in sociology, translated by Manouchehr Sabouri, Nei Publishing House. (In Persian)
Najafi Asal, Zohra (1401). Non-economic factors of women's reluctance to have children, case study: women referring to sports clubs in the first district of Tehran, social and cultural strategy, 12th period. (In Persian)
Peterson, Ariel Teresa Leigh (2011). Form Fur Baby to chick magnet :A sociological view of dogs and their people, scholar works at university of Montana, university of  Montana.
Radmard, Mohammad (2017). Islamic lifestyle: the prevalence of keeping dogs in Iranian Islamic society and examining its dimensions, Sokhn Jamia magazine, year 7, (16), 7-22. (In Persian)
Rahmatabadi, Elham; Aghabakhshi, Habib (2006). Lifestyle and social identity of youth, Research Quarterly Journal of Social Welfare, Year 5, (20). (In Persian)
Razaghi Nasrabad, Hajiya Bibi (2013) Cohort (generational) analysis of women's attitude about the value of children in Semnan Province, 12(2), 229-250. (In Persian)
Rezaian, Alia & Idrisi, Afsana (2017). The impact of social networks on the lifestyle of the second generation, Intercultural Studies Quarterly, Year 13, (34), 10-12. (In Persian)
Tasnim News Agency (2014). Why has dog play become fashionable in society? News code 51947, 6th of Khordad. (In Persian)
Yousefi, Farhanaz (1401). The influence of modernity in changing the lifestyle of Baloch families, intercultural studies, year 17, (5), 145-172. (In Persian)

  • Receive Date 27 May 2023
  • Revise Date 12 August 2023
  • Accept Date 16 August 2023