Document Type : Original Article
Authors
1
PhD student in Sports Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
2
Department of Sport Management and Movement behavior, Faculty of Sport Scinces, Bu-Ali Sina University, Hamedan, Iran
3
3. Assistant Professor, Department of Management and Accounting, Bu-Ali Sina University, Hamadan, Iran
4
Assistant Professor, Department of Physical Education and Sports Sciences, Hamedan Branch, Islamic Azad University, Hamedan, Iran
10.22034/scs.2024.427187.1522
Abstract
Cultural role-playing is one of the most important features of sports clubs but until now, no special attention has been paid to this issue in past researches, therefore, the current research was conducted with the aim of presenting the institutional model of cultural role-playing in professional sports clubs in Iran. The participants of the research were 15 managers and officials of sports clubs, sports veterans, university professors and experts and experts in the field of culture and sports, coaches and athletes who were selected purposefully until reaching theoretical saturation. A semi-structured interview was used to collect the research data, and in the data analysis, first the participants in this study and their demographic characteristics were presented, and then the data coding and its different stages were presented. The results of the research showed that the research model with the central category of cultural role-playing in professional sports clubs is influenced by causal factors (expertise, personal characteristics, creating identity and affiliation), contextual factors (management, infrastructure, cultural and media) and intervening factors (political factors, There are economic factors, managerial factors and socio-cultural factors) that by using the presented strategies (cognitive, educational, financial and managerial) it is possible to reach the determined outcomes (social development, cultural development, behavioral development, vitality development and health development). So the relevant officials can use the model presented in this research to create a cultural role in the professional sports clubs of Iran.
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