Socio-Cultural Strategy

Socio-Cultural Strategy

The Impact of Social Networks on Iran's Cultural Diplomacy

Document Type : Original Article

Authors
1 Cultural Sociology, Department of Social Sciences, Faculty of Social Sciences, Communication and Media, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 Associate Professor, Department of Sociology and Social Sciences, Faculty of Social Sciences, Communication and Media, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
3 Assistant Professor, Department of Social Sciences, Faculty of Social Sciences, Communication and Media, Central Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
This research aims to investigate the impact of social networks on Iran's cultural diplomacy (problem) using a quantitative research method and analyzing data collected from 155 researcher-made questionnaires (method). In the digital age, social networks have become a key tool for cultural exchange and public diplomacy. This study examines the role of these networks and seeks to answer the question: How and through what mechanisms do social networks influence Iran's cultural diplomacy? The findings indicate that social networks have a significant impact on dimensions such as cultural exchange (0.458), Iran's image (0.342), and international collaborations (0.785). The results suggest that social networks are an effective tool for strengthening Iran's cultural diplomacy but require smart strategies, such as producing engaging content and utilizing modern technologies. These outcomes include providing more opportunities for dialogue and interaction, facilitating cultural communication, enhancing Iran's image, cultural exchange, privacy protection, content management, collaboration and engagement, and evaluation and feedback.These findings demonstrate that social networks can serve as an effective tool in formulating and implementing cultural policies (findings and results).
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Volume 14, Issue 3 - Serial Number 57
Summer 2025
Pages 989-1026

  • Receive Date 16 October 2024
  • Revise Date 14 July 2025
  • Accept Date 15 July 2025