Socio-Cultural Strategy

Socio-Cultural Strategy

PESTEL Strategic Analysis of the Cultural and Communicational Contexts of the Sedition in the Fall 1401: Emphasizing the Gap in Socialization

Document Type : Original Article

Author
Iman Erfanmanesh
Assistant Professor, The Faculty of Culture & Communications, Imam Sadiq University, Ph.D. of Cultural Sociology, Tehran, Iran.
10.22034/scs.2022.160834
Abstract
The people's trust in the officials and the government as well as the persuasion of the people by the officials have many social and cultural supports. In the meantime, repairing the gaps created in the references and sources of socialization, as well as everyone's sense of responsibility for the changes in the reference groups belonging to the new generation are considered important factors. These factors in the new social world are constantly influenced by new media and social networks. In such a situation, the analysis of seditions and socio-political unrest requires attention to complex and multiple aspects and layers. This article tries to root, identify and interpret the cultural and communication contexts of 1401 sedition using the PESTEL strategic analysis method. For this purpose, the main emphasis has been placed on the relationships between the concepts of socialization, reference groups (the role of celebrities) and social networks. The findings of the research have been articulated in 11 axes and the existing weaknesses and shortcomings have been addressed along with the needs and strengths. In presenting the solutions, attention has been paid to the issues of "cognitive warfare" and "explanation jihad".
Keywords
PESTEL Analysis
Culture and Media
Cyber Space
Socialization
Reference Group
1401 Sedition
##Ainsworth, J. (2014). Excerpts from the Encyclopedia of Sociology of Education, translated by Hamira Tarjani, Tehran: Solar.##
##Albaro, M. (2018). Introduction to Sociology, translated by Manouchehr Sabouri, Tehran: Ney.##
##Asgari, M. & Hosseini, S. H. (1400). Explaining the process and introducing the factors of social unrest in J. A.. Defense Strategy, (74), 145-178.##
##Babi, E. (2013). Introduction to Sociology: Critical Science, translated by Mohammad Hossein Panahi, Tehran: Allameh Tabatabai University.##
##Bandura, A. (2002). Social cognitive theory of mass communication. in J. Bryant and D. Zillman (eds), Media Effects, NJ: Erlbaum.##
##Cloward, R. A. (1959). Illegitimate means, Anomie and Deviant Behavior. American Sociological Review, 24(2), 164-176.##
##Dawson, R. E. & Prewitt, K. (1977). Political Socialization: An Analytical Study. Boston: Little Brown.##
##Delfour, M. & Denis, E. (2013). Understanding mass communication, translated by Siros Moradi, Tehran: IRIB University.##
##Esmailian, M. & et al. (2018). Regulation of modern audio-visual media: basics, experiences and strategies, Tehran: IRIB University.##
##Fagerlind, I. & Saha, L. J. (1989). Education and National Development: A Comparative Perspective. Oxford: Pergamon.##
##Gee, J. P. (2005). An introduction to discourse analysis: Theory and method. UK & NY: Routledge.##
##Hendry, J. & et al. (1993). Strategic Thinking, UK: Wiley.##
##Khaje Sarvi, G. & Khajeste, K. (2018). The pattern of media competition between the Islamic Revolutionary Front and the Western Front in the sedition of 1988 with a focus on virtual space. Islam and Social Studies, (25), 144-174.##
##McQuail, D. (2006). McQuail’s Mass Communication Theory. London: Sage.##
##Mehdizadeh, S. M. (2014). Media theories: popular ideas and critical views. Tehran: Hamshahri.##
##Merton, R. K. & Lazarsfeld, P. F. (1950). Continuities in Social Research. US: Free Press.##
##Moore, S. (1385). Generalities of Sociology, translated by Abbas Mohammadi, Tehran: Elm.##
##Panahi, M. H. & Guderzi, A. (2012). Social unrest: factors and its process. Journal of Police Order and Security, (23), 1-30.##
##Professional Academy (2014). Marketing Theories: PESTEL Analysis, retrieved from: http://www.pfessionalacademy.com/new/marketing-theories-pestel-analtsis##
##Pye, L. (1962). Political Culture and Political Development. NJ: Princeton University Press.##
##Sadeghi, S. & Erfanmanesh, I. (2018). Digital teenagers and the power of activism. Tehran: Hoghoghi.##
##Sharâpour, M. (2007). Sociology of Education. Tehran: Samt.##
##Sharon, Joel (1400). Ten questions from the perspective of sociology. translated by Manouchehr Sabouri, Tehran: Ney.##
##Strategic Management Insight (2013). PEST & PESTEL Analysis, Retrieved from: http://www.srategicmnagementisight.com/tools/pest-pestel-analysis.html.##

  • Receive Date 04 October 2022
  • Revise Date 06 November 2022
  • Accept Date 18 November 2022