Socio-Cultural Strategy

Socio-Cultural Strategy

Analysis of the semiotics of the evolution of socio-cultural meaning of the urban houses of Hamedan in the three periods of Qajar, Pahlavi and contemporary

Document Type : Original Article

Authors
Mohammmad Reza Afshari Basir 1
Manouchehr Foroutan 2
Mohammad Mehdi soroush 3
1 PhD Student, Department of Architecture, Faculty of Art and Architecture, Hamedan Branch, Islamic Azad University, Hamedan, Iran.
2 Professor, Department of Architecture, Faculty of Art and Architecture, Hamedan Branch, Islamic Azad University, Hamedan, Iran (Corresponding author).
3 Professor, Department of Architecture, Faculty of Art and Architecture, Hamedan Branch, Islamic Azad University, Hamedan, Iran.
10.22034/scs.2023.374747.1380
Abstract
House is a complex concept and as an institution with multidimensional function affected by society, culture, religious rituals, economy and environmental conditions, it belongs to the world of concepts and meanings, and if the people who live in it can understand the meaning that governs it, they can relate to it. Create a better communication environment. Unfortunately, nowadays, with the advent of modernity, the house is viewed as a device with a temporary function, and this has caused the house to take on a new meaning. In this research, semiotics, which is one of the methods of social science approach that pays more attention to the cultural and social aspects of the house, has been chosen. The present research is an effort in the direction of the relationship between semiotics and architecture, which seeks to explain and read the social-cultural meaning of the house based on semiotic theories, which seeks to analyze texts as structured wholes and in search of hidden and implied meanings. This research is based on the interpretative epistemological system, and in terms of the results, it is descriptive-analytical. The purpose of this research is to develop a conceptual model for the proper reading of the house text with the method of layered semiotics and to examine the evolution of the socio-cultural meaning of the urban house. The results of the research show that the house is a text that consists of a set of multiple layers of meaning that affect each other. The socio-cultural semantic transformation has not happened in all the spaces and activities of the house in the same way, so that in some spaces, the meaning of the house has completely changed. In some spaces, along with the past meaning, the new meaning has found a new form, and in others, the same past meaning is current in the spaces.
Keywords
Socio-cultural meaning
semiotics
urban houses
Hamadan city
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  • Receive Date 28 November 2022
  • Revise Date 30 January 2023
  • Accept Date 02 February 2023