Socio-Cultural Strategy

Socio-Cultural Strategy

Media consumption in Cyberspace and its relationship with young people's lifestyle

Document Type : Original Article

Authors
Ebrahim Taheri 1
Mehrdad Navabakhsh 2
alireza mohseni 3
Mohamad Mahdi Labibi 4
1 PhD student in the field of Sociology, studying Iran's social issues, Science and Research Department, Islamic Azad University, Tehran, Iran.
2 Professor, Department of Sociology, Science and Research Unit, Islamic Azad University, Tehran, Iran.
3 Professor, Department of Sociology, Faculty of Social Sciences, University of Tehran, Tehran, Iran
4 Assistant Professor, Department of Social Sciences, Faculty of Social Sciences, Communication and Media, Central Tehran Branch, Islamic Azad University, Tehran, Iran
10.22034/scs.2023.391255.1423
Abstract
Media consumption and its effects on the lifestyle of different classes of people, especially the young generation, is one of the important issues that has been considered in this research. This study was conducted with the aim of investigating the relationship between media consumption in virtual space and the lifestyle of young people in Tehran. The method of this research is in the form of quantitative analysis and through a questionnaire, and the statistical population is young people aged 18 to 34 in Tehran and the sample size based on Cochran's formula is 400 people in 10 neighborhoods of 5 regions (1, 4, 6, 15, 22) in They have been selected among the 22 districts of Tehran. Data analysis was done using SPSS software and covariance-based structural equation modeling. The results of the research showed that the variables of media consumption in virtual space and its constructive dimensions (visual, listening and writing) and the duration of using virtual space, the amount of use of social networks and messengers and the amount of use of different media have a direct and meaningful relationship with the lifestyle of young people. have. Also, the amount of media consumption provides the context for changing the lifestyle from traditional to middle (mixed) and from middle to modern (western).
Keywords
Lifestyle
Media consumption in cyberspace
Use of social networks and messengers
Youth lifestyle
Communication Sociology

Subjects

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  • Receive Date 29 March 2023
  • Revise Date 05 July 2023
  • Accept Date 12 July 2023