Socio-Cultural Strategy

Socio-Cultural Strategy

Assessing the Status of Social Identity in Tourism-Pilgrimage Destinations (Case Study: Mashhad)

Document Type : Original Article

Authors
1 Assistant Professor, Department of Tourism Management, Faculty of Literature and Humanities, Shahrekord University, shahrekord, Iran (Corresponding author).
2 Associate Professor, Department of Political Science, Faculty of Law and Political Science, University of Tehran, Tehran, Iran.
Abstract
Aim: The current research aims to introduce the local components and indicators of social identity in tourism and pilgrimage destinations in positive discourse of social security and social security theory (Eftekhari, 2012), and investigates the status of these components in the tourism = pilgrimage destination of Mashhad. Method: The current research is practical and has a descriptive-analytical approach. Document-library technique was used to collect data. And to analyze the data, a survey of experts using an expert questionnaire and statistical techniques using a questionnaire based on a five-point Likert scale were used in the sample of Mashhad city. Findings: The status of two components of intragroup relations (collectivism and commitment) and intergroup relations (awareness, dialogue and respect) from the dimensions of social identity in the pilgrimage destination of Mashhad city were evaluated as unfavorable. Conclusion: It is appropriate to identify the threats as well as the existing capacities of social identity in the city of Mashhad, and calculate the contribution of each of these factors in the sustainable development of tourism and pilgrimage in Mashhad so that a standard and optimal level can be achieved in this field.
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Volume 13, Issue 4 - Serial Number 54
Autumn 2024
Pages 1481-1508

  • Receive Date 07 May 2024
  • Revise Date 02 August 2024
  • Accept Date 23 September 2024