Socio-Cultural Strategy

Socio-Cultural Strategy

Determining indicators of persuasive content production in virtual space For women and role models (with an Iranian-Islamic lifestyle approach)

Document Type : Original Article

Author
Ph.D in media management and faculty member of Faculty of Culture and Communication, Soore University, Tehran, Iran.
Abstract
With the advent of new communication technologies, the world has entered a new era, which is distinguished from previous eras by special titles such as information society and network society. In the last two decades, along with the development and evolution of cyberspace and the increasing access of people to social networks, many theoretical efforts have been spent on finding suitable models for studying cyberspace and its dimensions and effects. Management of virtual space and intelligent behavior in this space requires the establishment of correct strategies, correct planning, production of appropriate content, and persuasion of the audience. Meanwhile, the issue of women and family is very important due to the centrality of the female element in the family. This article aims to determine the indicators of persuasive content production in the virtual space for women and to present a model with an Iranian-Islamic lifestyle approach. The current research is an exploratory and qualitative research method and a type of theme analysis, which was extracted during the coding process of basic themes, organizing themes and overarching themes. The results were analyzed using “NVivo” software. In the implementation of this research, an in-depth interview was conducted with 18 experts in the field of media and virtual space, women. The findings of the research Production of a rational message, Transformation of content into the audience's belief, Timely repetition of the message, Attention to human dignity, Transformation of awareness into internal norm, Persuasion based on training and Calendar and counted the occasion of not working as indicators of persuasive content production pattern.
 
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  • Receive Date 06 April 2024
  • Revise Date 25 November 2024
  • Accept Date 14 January 2025