A Study of Controversies between Iranian Audiovisual Media Actors in the Next Five Years: Analyzing the Actors’ Behavior

Document Type : Original Article


1 Ph.D. Candidate in future studies, National Research Institute for Science Policy (NRISP)

2 Dept of Public Administration, University of Tehran

3 Assistant Professor and Member of Faculty of National Research Institute for Science Policy (NRISP)


Today, media have a prominent role in different arenas, and audiovisual media play much more important role because of theirpervasive nature. New communication technologies with different actors have brought about too many changes that understanding the future of media and presenting appropriate strategies have become very challenging. Independent actors’ behavior and its impact on audiovisual media show us that it is necessary to understand the actor’s attitudes for better policy making. In this regard, this research tries to answer the question that what are the controversies between actors around key issues and presents a new method for analysis based on future studies and policy making models. In this method, four indices are employed as indicators of actor’s behavior in key issues: influence, position, salience and clout and also some formulas have been developed for analyzing data. The six key issues based on Grounded theory are: 1) the role of non-governmental actors in TV channels; 2) their role in new audiovisual media; 3) the appropriate role of IRIB; 4) the approach of content; 5) the approach of regulation and 6) the approach of new infrastructures development. The results show that the first, second and forth issues are the ones that actors have divergent point of views around them. The results can apply for recognizing alternative futures for audiovisual media.


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