Botan, C. H., & Vincent, H. e. (2019). Public relations theory (A. Dehghan, Trans.). Center for Media Studies. (Routledge)
Dindari, P. (2019). Implemention of augmented reality based on learning system with heterogeneous computing in smartphones Tabriz University.
Djamasbi, S., Wyatt, J., Luan, X., & Wang, H. (2014). Augmented reality and print communication. 20th Americas Conference on Information Systems (AMCIS).
Ghafari, Z. (2019). Identify and prioritize augmented reality applications in marketing Hazrat Masoumeh University.
Habbiballah, K., & Tayebitolo, A. (2010). Relationship between customer relationship management and performance. Business Management Outlook Quarterly, 1.
Khoeinejad, G. (2020). Research methods in educational sciences (2nd ed.). SAMT Publisher.
Littlejohn, S. W., & Foss, K. A. (2010). Theories of human communication. Waveland press.
Mehdizadeh, M. (2011). Comparative study of planting and receiving theory.
Mehrdad, H. (2016). Introduction to theories and concepts of mass communication. Faran Cultural Research Institute Publications.
Nikmodern. (2016). What is Augmented Reality and its Applications. Nikmodern Website. www.nikmodern.com.
Rahnemon-Noabadi, L. (2018). Understanding the capabilities of augmented reality applications in contemporary illustration by looking at digital books Soreh University.
SeyyedMohammad, D. (2017). Fundamentals of Mass Communication (M. Norbakhsh & S. Mirhosseini, Trans.). Firozeh Publishing Co.
Sung, E. C. (2021). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research, 122, 75-87.
Ulaş, S. (2021). The Role of Augmented Reality on Public Relations and Advertising: Augmented Reality and Public Relations and Advertising. In Handbook of Research on New Media Applications in Public Relations and Advertising (pp. 196-216). IGI Global.
Wedel, M., Bigné, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing, 37(3), 443-465.
Windahl, S., Signitzer, B., & Olson, J. T. (2008). Using communication theory: An introduction to planned communication (A. Dehghan, Trans.). Sage.
Wychgel, J. (2020). In-store advertising using augmented reality: the effectiveness of brand engagement through visual attention University of Twente.
Zeynab-Razagh, H. (2020). The Impact of the Advancement of Graphic Techniques in Iraqi Satellite Networks after 2003; Case study of Al-Iraqi News Iran Radio and Television University.