Comparison of life skills based on the type (quality) of media consumption Among the citizens of Tehran Case study: domestic and foreign TV (satellite)

Document Type : Original Article


1 PhD Student in Communication, Faculty of Humanities, East Tehran Branch, Islamic Azad University, Tehran, Iran

2 Faculty member of Social Communication Department, Islamic Azad University, East Tehran Branch, Tehran, Iran


The aim of this study was to compare the life skills of Tehran citizens based on the type of media consumption. The research is applied in terms of purpose and comparative in terms of method, Its survey technique and measurement tool is a standard questionnaire in the field of life skills and a researcher-made questionnaire in the field of media consumption. The statistical population includes all citizens living in Tehran and according to the statistics available on the website of the Statistics Center of Iran, there are 8,693,706 people. The questionnaires were distributed electronically among a sample of 396 people, distributed, collected, and after the necessary controls, data were analyzed using SPSS. The results showed that citizens who watch TV and watch movies and series have higher life skills. News viewers pay more attention to participating in interest-enhancing activities. Viewers of educational programs have more freedom of problem solving skills and understanding of the principles. Viewers of entertainment programs have less creative and critical thinking skills. Viewers of sports programs have less problem-solving skills, public participation, and critical thinking. Viewers of economic programs have less creative thinking skills. Audiences of cultural programs have more interpersonal relationships. Viewers of health programs have more skills in purpose in life. Among citizens watching satellite and watching entertainment programs, there are more safety-related skills and fewer professional skills. Viewers of documentaries have higher skills in globalization, professional skills, skills related to safety tips and information gathering, but lower in problem solving, ..


  • Receive Date: 08 February 2022
  • Revise Date: 18 May 2022
  • Accept Date: 23 June 2022
  • First Publish Date: 30 July 2022