Socio-Cultural Strategy

Socio-Cultural Strategy

Application of a strategic approach in cultural heritage tourism (case study: Kalat County historical buildings and monuments)

Document Type : Original Article

Authors
malihe salahi 1
Barat Ali Khakpoor 2
Ghadir Siaami 3
1 Master of Urban Planning, Department of Urban Planning, Faculty of Architecture and Urban Planning, Imam Reza International University (AS), Mashhad, Iran
2 Associate Professor, Department of Geography, Faculty of Literature, Ferdowsi University, Mashhad, Iran
3 Assistant Professor, Department of Urban Planning, Faculty of Architecture and Urban Planning, Imam Reza International University (AS), Mashhad, Iran
10.22034/scs.2023.371090.1381
Abstract
Cultural heritage tourist attractions in a region provide the grounds for activating hidden capacities to respond to needs, improve the conditions, and create new opportunities. Despite its possession of such attractions, Kalat County has not received the attention and elevated position it merits due to the absence of a comprehensive plan for coordinated management in this field. Thus, the present implrmrnyd strategic planning to develop cultural heritage tourism in this region (accentuating its historical buildings and monuments) and adopts a descriptive-analytic approach using secondary research (study of theoretical and experimental frameworks) and survey (observation, Working group brainstorming sessions and interviews with the snowball sampling method) to collect data, portrays the region's strategic position through a matrix of internal and external factors, and illustrates the plan’s expected position in a vision statement. Four groups of strategies obtained from the factors on the SWOT matrix were then proposed and ranked in QSPM quantitative model. Policies, action plans, and practical recommendations were ultimately presented to accomplish the objective.
Results indicated the significance of strategies aimed at “Economic prosperity of cultural heritage attraction” and “Consolidation of the identity and essence of cultural heritage attractions” as the first and second priorities in the development plan, followed by “Provision of material, intellectual, and spiritual enrichment for tourist,” “Preserving quality and continuation of the physical and visual connection between cultural heritage attractions and their environment,” and “legal and political-administrative stabilization of the region” ranking third to fifth, respectively.
Keywords
Strategic Planning
Cultural Heritage Tourism
historical buildings
and monuments
Kalat County
Subjects
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  • Receive Date 29 November 2022
  • Revise Date 21 June 2023
  • Accept Date 22 June 2023