عنوان مقاله [English]
The realization of the motto of 1399 crucially depends on the formation of a culture that can create and foster the core values which support the leap of production. Failure to realize such values has led to the failure in creating this culture. Therefore, this study concerns the effective realization of the culture of production leap. Obviously, creating the culture of production leap requires identifying the influential factors in this regard. Accordingly, this study mainly aims at identifying and prioritizing the factors affecting the formation of production leap culture.
In terms of purpose, this study is applied while in terms of data collection it is in the field of descriptive survey studies. The factors affecting the formation of the culture of production leap were identified through semi-structured interviews with 14 university professors and some managers of the Center for Strategic Evaluation and Supervision of the Implementation of the General Policies of the System according to the principle of Theoretical Adequacy. Data coding though qualitative content analysis using Atlas ti software led to the identification of 12 main categories. In the next step, the triangular fuzzy method was used to prioritize these factors.
The statistical population in quantitative part consisted of all the senior managers of some food industry companies from which 45 managers were selected as the research sample. The result of the analysis of the questionnaires using the triangular fuzzy method showed that religious teachings, consumption culture, human capital, work culture, entrepreneurial culture, collectivism, think tanks, purposeful leadership, productivity culture, self-reliance, self-confidence, and competition orientation were the most influential factors in formation of the culture of production leap.
According to the findings, using in-service training courses for their employees, the managers of the studied food industry units can achieve core values such as religious teachings related to their business, avoiding extravagancies, and developing the necessary platform for promoting the quantity and quality of their products.