نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکترای رشته علوم ارتباطات اجتماعی دانشگاه آزاد اسلامی واحد اصفهان(خوراسگان)، ایران
2 عضو هیئت علمی و دانشیار گروه علوم ارتباطات، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد اصفهان(خوراسگان)، اصفهان، ایران
3 استادیار گروه علوم ارتباطات وکسب وکار، دانشکده علوم انسانی دانشگاه آزاد اسلامی، واحد اصفهان(خوراسگان)، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Abstract:
This article has been done in order to identify effective communication and media fields in the development of social partnerships in NGOs and charities using the method of qualitative content analysis with an inductive approach. The data of this research has been collected through semi-structured interviews with 22 experts and managers active in the media and NGOS fields and by purposeful and theoretical sampling. In this research, a total of 574 core categories were obtained from the analysis of 839 conceptual codes from the conversations, and by categorizing these categories, it was possible to identify "background conditions". Based on the findings of this research, effective communication and media fields in the development of social partnerships in NGOS and charities have been presented in both external and internal departments of popular institutions.The fields of "intra-organization" include: scientific development and expansion of the educational system in the environment of NGOS activities, Iranian and Islamic cultural capacities effective in the development of good affairs and the ruling discourse of the government regarding the activities of NGOS and charities. Among the fields of "external organization", we can include such things as; Organizations and management structure of NGOS, media structure and advertising in charitable institutions and the role of motivational factors and reference groups in attracting donors and volunteers to cooperate with NGOS and charities. Meanwhile, based on the research findings, about each of these Related analysis and interpretation items are also provided
کلیدواژه‌ها [English]
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