نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار جامعهشناسی دانشگاه آزاد اسلامی، واحد تهران مرکزی
2 کارشناس ارشد جامعهشناسی دانشگاه آزاد اسلامی، واحد تهران مرکزی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this article was to evaluate the factors influencing rumor adoption in Tehran, Iran. This study focused on the phenomenon of rumor adoption. A theoretical framework and analytical model was developed using the Raymond Bodoni theory. The methodology used was a descriptive-explanatory survey. Data was collected by a questionnaire with formal and construct validity and reliability (80% Cronbach's alpha). Participants included members of 2406590 households living in twenty districts of Tehran; using Cochran formula, the samples (384) were selected by multi-stage cluster sampling. To analyze the data using descriptive and inferential methods and statistical software, the matrix table was developed and the data was set into one-dimensional and two-dimensional tables. The findings indicated that situation effects, relation effects and vision effects on rumor adoption are positive. There was a significant relationship between age and education and rumor adoption, while no significant relationship was found between gender and rumor adoption. Ambiguity and significance influenced rumor adoption. Political rumor was more adopted. People followed by satellite channels were the most effective sources of rumor on rumor adoption.
کلیدواژهها [English]
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