نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری تخصصی رشته جامعه شناسی بررسی مسائل اجتماعی ایران، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 استاد گروه جامعه شناسی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
3 استاد گروه جامعه شناسی دانشکده علوم اجتماعی دانشگاه تهران ، تهران، ایران
4 استادیار گروه علوم اجتماعی،دانشکده علوم اجتماعی ارتباطات و رسانه، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Media consumption and its effects on the lifestyle of different classes of people, especially the young generation, is one of the important issues that has been considered in this research. This study was conducted with the aim of investigating the relationship between media consumption in virtual space and the lifestyle of young people in Tehran. The method of this research is in the form of quantitative analysis and through a questionnaire, and the statistical population is young people aged 18 to 34 in Tehran and the sample size based on Cochran's formula is 400 people in 10 neighborhoods of 5 regions (1, 4, 6, 15, 22) in They have been selected among the 22 districts of Tehran. Data analysis was done using SPSS software and covariance-based structural equation modeling. The results of the research showed that the variables of media consumption in virtual space and its constructive dimensions (visual, listening and writing) and the duration of using virtual space, the amount of use of social networks and messengers and the amount of use of different media have a direct and meaningful relationship with the lifestyle of young people. have. Also, the amount of media consumption provides the context for changing the lifestyle from traditional to middle (mixed) and from middle to modern (western).
کلیدواژه‌ها [English]
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